01
Queue
Control
Create once. Adapt, schedule and publish across networks.
One composer, one calendar, one publishing queue — Facebook, Instagram, and TikTok from a single workspace.
- Unified composer
- Cross-network calendar
- Async publish queue
DIR Innovation · Social layer
Dir ConnectOne control plane for every network.
Connect your social accounts once. Create in Dir. Let AI adapt it. Schedule across networks. Publish through official APIs — then see what actually happened.
Dir Connect
FacebookLive
InstagramLive
TikTokLive
YouTubeSoon
LinkedInSoon
XSoon
Three pillars
Control. Create. Understand.
Dir Connect is not a pile of social tools — it is one workspace that connects authorized accounts to Dir.
02
Variants
Short-form
Professional
TikTok
Create
Use AI to turn ideas into platform-ready creative.
Caption generation, tone adaptation, hashtag suggestions, and creative briefs — always reviewed by your team before anything goes live.
- Platform variants
- Human approval
- Creative briefs
03
Reach
248K
Evidence-linked insight across Meta & TikTok
Understand
Turn fragmented metrics into one intelligent view.
Normalized performance across networks, evidence-backed insights, and recommendations tied to real post data.
- Canonical + native metrics
- Evidence-linked AI
- Optimal send times
Product loop
Connect → Create → Publish → Measure
Every publish runs through Dir's queue and official platform adapters — never from the browser request path.
Platforms
Official APIs. Honest capabilities.
Platform-agnostic core with adapters underneath. We never fake unsupported features — and we show exactly what each network can do.
Live in MVP
On the roadmap
Authorized Pages — publish, schedule, track status.
Adapter
MetaFacebookAdapter
Capabilities
Page publishing
Scheduling via Dir queue
Publish status
Post-level metrics
Personal timeline posting
Pages only
Ads / Messenger
Separate Dir module
Auth model
Meta OAuth · Page tokens encrypted at rest
OAuth only. Tokens encrypted server-side. Never exposed to the browser. No password collection. No browser automation.
Dir Connect → Facebook
Publishing always goes through Dir's async queue and this adapter — never from the user's HTTP request path.
Architecture
One core. Many adapters. Zero shortcuts.
Dir Connect never embeds Facebook or TikTok logic in the product core — only official adapters speak to official APIs.
Dir Core
Social interface
Platform adapter
Official API
Unified intelligence
Not just a dashboard — a common analytical layer.
Canonical metrics sit beside platform-native metrics. Optimal send times come from your history — not hardcoded rules. Every AI insight links back to evidence.
Normalized without pretending they're identical
Unified reach
248K
What happened?
Posts published, reach, views, engagement, follower growth, and top content — in one place.
Live networks
3
Where did it happen?
Facebook, Instagram, and TikTok side by side — platform metrics kept accurate, never fake-equalized.
Evidence-linked
100%
Why — with evidence
AI explains performance from observations linked to real data. Observation → evidence → interpretation.
Sample insight
“Your Instagram video posts generated 42% higher engagement than image posts over the last 30 days.”
Linked to post IDs, content type, and engagement series — never invented.
Video Image